There are several ways to track effectiveness of a postcard campaign with Postcards 4 Dentists.
CALL TRACKING – This service provides a unique phone number that is different from your actual office phone number, but forwards calls to your actual office phone number. This call tracking phone number is only to be used on your direct mail advertising. Thus, with this service we can provide reports showing calls received as a result of the campaign. We can also optionally record those calls so that you can listen to each and every patient lead. Call tracking has a small monthly charge to requisition your call tracking phone number, and a small charge per minute for each call that is forwarded. Contact us below for a quote on this service.
UNIQUE OFFER CODES – One of the easiest ways to track postcard effectiveness is to use unique offers with promo codes that are only used on a specific postcard campaign. That way, when you receive new patient calls requesting those promotions or offers, you can be sure that those leads came from your postcard campaign. Standard offer disclaimers also ask that new patients bring their physical coupon into the office for their initial exam.